Wednesday, June 30, 2004

Misleading ads

What's the deal with ads for Altovis? They look like ads for a prescription drug. But the product is not approved by the FDA for anything, and a quick look at the FAQ on the website has the bogus alarm going off louder than ever. I've seen misleading pseudo-pharmaceutical ads for two other products as well.

I've been opposed to ads for pharmaceuticals for some time on the grounds that people self-diagnose for products they don't actually need. But I never anticipated that it might lead to fake legitimacy for snake oil. Let's hope that this isn't the beginning of an ugly trend.


Blogger acg said...

Basically, anything you see on TV about pharmaceutical anything is going to be extremely biased. It's advertising (or propaganda, if you're looking at those anti-drug ads)! Of course it's misleading -- that's the whole point.

7/01/2004 04:43:00 PM  

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