Plosives sell?

As this tidbit points out (in French), 172 of the 200 top American brands have a plosive consonant. It's an interesting observation, although I'd like to know what fraction of those names would be expected to contain at least one plosive consonant, based both on the name lengths and plosive frequency in English words. Without that information, I don't think one can argue that there is a correlation, much less touch on issues of causality.