Encouraging increased consumption of wine will help the French economy, or at least French vintners, who are unarguably a portion of the economy. Increased consumption of alcohol does not necessarily have to correlate with higher DUI rates, provided that there's an effective campaign (possibly including stricter enforcement) against drunk driving.
In the US, I would guess that wine advertising primarily helps the larger wineries, which are usually purveyors of plonk. But perhaps stricter French appellations (combined with a larger percentage of oenophiles in the French populace) will ensure that higher-quality vintners are rewarded with increased sales.
Well, wealth isn't zero-sum. Increasing French consumption of French wine still grows the economy. France wins if total consumption increases, and it also wins if total consumption stays constant but the domestic share of the market increases.
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Encouraging increased consumption of wine will help the French economy, or at least French vintners, who are unarguably a portion of the economy. Increased consumption of alcohol does not necessarily have to correlate with higher DUI rates, provided that there's an effective campaign (possibly including stricter enforcement) against drunk driving.
In the US, I would guess that wine advertising primarily helps the larger wineries, which are usually purveyors of plonk. But perhaps stricter French appellations (combined with a larger percentage of oenophiles in the French populace) will ensure that higher-quality vintners are rewarded with increased sales.
you mean wine isn't food? :)-
Well, wealth isn't zero-sum. Increasing French consumption of French wine still grows the economy. France wins if total consumption increases, and it also wins if total consumption stays constant but the domestic share of the market increases.
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